PRESS RELEASE: Conran & Partners and City Lofts Developments take their first steps together into Europe

For their first joint-venture project outside of the UK, Conran & Partners and City Loft Developments are transforming 81 Avenue Victor Hugo, a 19th century palace townhouse, into 40 contemporary residences in the heart of Paris.

Continuing their successful partnership in the UK, where together Conran & Partners and City Loft Developments have produced numerous loft-style apartments in cities across the country, City Lofts chose the 16th arrondissement in Paris to locate their first European venture – a Haussmann era building that was once home to the Romanian Princess Bassaraba de Brancoran. Conran & Partners, who have a vast experience in restoration and renovation of historic buildings, have produced a sensitive scheme, which carefully balances the existing historic architecture with contemporary design. Many of the original features in the building will be kept, including the magnificent spiral stairwell, as well as several original fixtures and fittings.

Each of the 40 apartments, ranging in size from studio to 6-bedroom, will benefit from a Conran-designed interior, including a fully fitted, bespoke Conran kitchen. The apartments surround an internal courtyard and all benefit from high ceilings, filling each room with light and space. 81 Avenue Victor Hugo is a stone’s throw from many Parisian landmarks, including the Arc de Triomphe and the Avenue Champs Elysees, with top floor apartments enjoying romantic views to the Eiffel Tower.

81 Avenue Victor Hugo introduces a concept of living that has yet to be seen in France. The luxurious design of the interiors reflects the 5-star service to which the residents will become accustomed, with services including a 24-hour concierge, valet parking, security and a la carte housekeeping services (cleaning and ironing) as well as use of the on-site gym.

Completion of the apartments is expected at the end of this year.

For more information please contact Emilie Lemons at Conran & Partners: cp@conranandpartners.com

May 2007