Bed by Conran is a relaxed and contemporary collection of classic bedroom and bathroom products developed with UK bed linen brand leader Dorma Group Ltd.

The brand identity was designed as an integral part of the collection, which includes packaging, point of sale material and in-store display concepts. Products are contained within semi-opaque boxes, reflecting the contemporary softness of the range. The boxes are intended to be displayed like books on a library shelf. This innovative 'book spine' display approach to retail display means the collection is clearly identifiable in store, uses less space whilst the customer can identify the product they want with ease.

Bed by Conran was taken exclusively in the UK by the John Lewis Partnership because they decided they wanted to promote a leading designer's name in this category, and the Conran name was better known and respected than any other.