We were comissioned to design flagship collection of homewares to lead Sainsbury's homewares offering as they felt the Conran was the best known & respected design brand.

The range developed consists of simple and elegant high quality kitchenware, cookware and home accessories, intelligently designed at unrivaled value Sainsbury's.

Conran designed the products, brand identity, packaging, in-store fixturing and point of sale material. The sophisticated black and white branding clearly marks out the range in store and highlights the Conran design signature and quality of the range.