Conran Collection is a flagship range of over 1,300 exclusive products ranging from foods to furnishings, collaboratively designed for The Conran Shop to define the Conran style. The extensive range required branding, promotional and packaging graphics to cohesively link the range and provide evocative emotional orientation.

Technical datum symbols inspired the ‘CC’ mark , which was used with the Conran classic 1920's Gill Sans typeface to form a logotype and principal graphic manifestation emblemic of the Conran Collection brand. The application is sparse and discreet whether embossed in a metal disk on wood furniture, or a simple back stamp on ceramics and becomes an integral part of the collection.

The promotional material and catalogues were beautifully photographed and elegantly laid out to evoke the brand values of: Inspirational, Aspirational, Original and Accessible. The results were widely acclaimed particularly the highly influential food packaging, which received a prestigious Yellow Pencil award from the D&AD.