Nigella Lawson had been approached by various manufacturers to endorse their products, and asked us to look at ways that her ‘brand’ could be leveraged with integrity.

Working closely with her the resulting collaboration was a single trusted source of beautiful and innovative kitchen equipment that reflected Nigella's core values and was presented with graphics, website and packaging that reinforced this perception.

Launched in 2004 with great success, the range and its packaging established new benchmarks for the genre drawing much acclaim, press and awards; thereby reinforcing the general awareness and perception of Nigella's 'brand'.