To work alongside the furniture, Conran & Partners created an adaptable visual language for the range. As well as the logo, this included a 'wallpaper' incorporating line drawings of the designs, which not only shows the breadth of the collection, but is also easily updated as the collection grows. It has been used in many applications, including stationery, brochure design, signage, packaging and labelling, and remains an important component in the development of the visual identity.