Bed by Conran is a relaxed and contemporary collection of bedroom and bathroom products developed with bed linen brand leader Dorma Group Ltd.

The range is centred around 100% cotton percale designs. Duvet covers, sheeting, plain hem or Oxford pillowcases make up each design, complemented by vibrant silk cushions and quilted throws. The Bed by Conran range continues into the bathroom with accompanying toiletries, ceramics and luxuriously thick 800gsm towels in four designs.

The brand graphic identity is designed by us and is an integral part of the collection, which includes packaging, point of sale material and in-store display concepts. Products are contained within semi-opaque boxes, reflecting the contemporary softness of the range. The boxes are intended to be displayed as books on a library shelf. This innovative approach to retail display means the collection is clearly identifiable in store and the customer can identify the product they want with ease.

Bed by Conran was taken exclusively in the UK by the John Lewis Partnership as they wanted to promote a designer name in this category, and they perceived that the Conran name was better known and respected than any other.