"Conran's re-design of the Anywayup cup produced massive and sustainedgrowth in sales. As a result, we were able to achieve over 40 percent market share before our competitors had time to retaliate. The Anywayup cup has become an icon of successful design and technology."
Mandy Haberman

The application of innovative design to the ubiquitous toddler trainer cup has created a multi-award-winning product that swiftly achieved outstanding sales, primarily through word-of-mouth among mothers. The patented non-drip valve invented by Mandy Haberman effectively eliminates spillage, even when the cup is shaken upside down. Contemporary styling brought differentiation in a crowded market sector. This unique cup captured almost 40 percent of the UK market within two years of its launch and sales to date exceed 12 million.

With Two (best of category and best overall) Design Effectiveness Awards for the most innovative consumer product (DBA/Management Today), the Horners Award for the most innovative use of plastics (British Plastics Federation), and a Millennium Product.