Our aim was to produce a car which epitomised urban chic—discreet on the outside, but cheerful and confident on the inside. Small cars are ideal for urban living, but interiors are all too often cramped, plasticy and generic. We identified a huge potential for car interiors to be designed so that they are more spacious & uplifting, through a stylish choice of colours, and premium materials, and finishes.
The initial launch of 1,000 limited edition models in 2004 sold out immediately, as did a further 5,000 limited edition variants in 2006.