Kristallwelten, or Crystal Worlds, is a visitor attraction on the theme of crystal. Conran & Partners’ design for a 850 sq m shop creates a journey or series of experiences which echoes the qualities of crystal itself. Formed of a series of interlinking rotundas, the design of each rotunda takes its reference from the Alpine landscape.
The journey begins at night, continues through dawn and ends in day. This concept is also informed by the life-cycle of crystal.